How a dedicated London freelance copywriter can transform your email marketing

Is your email marketing not working like it used to? Guess what? You’re not alone. Ten or fifteen years ago email was smashing it. Fast. Easy. Cheap. And it got you straight through to the people you needed to talk to. 

Now. Not so much. It’s still a great marketing channel but these days, you need a bit more help to make it effective. All you have to do is call on the services of an experienced London freelance copywriter.

Here are four reasons why you should:

It’s hard to do it yourself

As with any other type of copy or content writing, it’s hard. Copywriters know which emotional buttons to push to make people take action. They know which benefits to focus on and how to make your offer sound as enticing as possible. And they can do all of this quickly. You couldn’t. So don’t struggle yourself or get bogged down in email copywriting, just hire a professional.

You’ll get a killer subject line – or 20

If your email subject line doesn’t grab people by the scruff of the neck and drag them in, you’re wasting your time and money. Your email could contain an absolutely unmissable offer, news of a fantastic new product or an exclusive discount, but nobody will see them because your email will not be opened. So your email copywriter will come up with a whole range for you to choose from. Then you can test these to find which one gets opened the most.

You’ll get a whole variety of emails

It’s easy for an email copywriter to come up with great email copywriting and content for a total email marketing campaign – fast. You could send out:

  • Welcome emails to people who’ve just signed up. Why not include a special welcome offer too like 20% OFF YOUR NEXT PURCHASE!

  • E-vouchers to loyal customers just to say THANKS FOR STAYING WITH US

  • Invitations to exclusive shopping events, sneak previews of new products, fundraising events or sale previews. Don’t forget, you’ll see who’s opened your email so you can follow up with a gentle reminder to those who haven’t

  • Regular news emails just to keep in touch so that you’re always in the customers’ minds

Your emails will always be in your tone of voice

One of the problems of doing your own emails is that it’s often difficult for an amateur to capture a brand’s tone of voice. Whereas a professional London email copywriter will find it easy to create email copy that is written in your brand tone of voice and has personality, character and creativity. Then your customers and prospects will want to engage with your email and take the action you want.

These are just a few of the reasons why you should hire a dedicated freelance copywriter in London. To find out how email copywriting from the Word Dept can help drive your business forward, call 07966 196706, email jamie@worddept.com or use the Contact Form.