Just what you need for your luxury boat in New Zealand
Just what you need for your luxury boat in New Zealand

If you ever move out to New Zealand and buy your own boat you need this clever new app. Called BoatSmart, it’s part of a whole new BoatSmart service created for boat owners down under. I was asked to write copy for the new website in the summer and it was a really interesting project. Needless to say, I didn’t get to go to New Zealand or even on a boat…

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WebsitesStrawberryToowebsite copywriting, web content, boating, new zealand
Helping Liana doula with the birth of her new website
Helping Liana doula with the birth of her new website

I was on holiday in Portugal in June of this year, when I did what I said I wouldn’t do: I had a sneaky look at my emails. I spotted an interesting message from a lady called Liana van Zyl. Liana was looking for a copywriter and asked if I would write copy for her new website. She is a birth doula and was setting up her own business offering her services in Nottingham and the surrounding areas…

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WebsitesStrawberryToowebsite copywriting, childbirth, web content
Scrumptious web copy for one of the UK’s leading cider makers
Scrumptious web copy for one of the UK’s leading cider makers

Like cider? Hopefully you’ll love the copy I’ve written for this brand new site for Saxby’s cider makers based in Northamptonshire. Saxby’s philosophy is to make authentic cider using fruit from English trees and combination of  both traditional and modern techniques. They’ve proved that cider doesn’t have to be a bland production line drink. Nor does it have to be too niche, specialist or expensive for a mass market.

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WebsitesJames Elvinwebsite copywriting, cider, web content
Never work with children and animals? For a copywriter, animals are a Godsend
Never work with children and animals? For a copywriter, animals are a Godsend

I was really pleased recently to help Inside Out Creative in Derby with emotive headlines and copy for an adoption campaign for the RSPCA. The ads and posters support the work of the Abbey Street Animal Rehoming Centre in the city and encourage people to adopt not shop. Basically, the message is that if you are thinking of getting a pet, it doesn't have to be a cute kitten, puppy or baby rabbit from a pet shop.

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AdvertisingStrawberryToocopywriting, charity, social media
Blogging about print for one of Nottingham's best design agencies
Blogging about print for one of Nottingham's best design agencies

One of the things I love about this job is the variety. If it’s not writing website copy for companies as diverse as birth doulas, florists, cider makers, IT start-ups or bridal retailers (more about these in later blogs). It might be coming up with emotive headlines for the RSPCA, creating teacher training recruitment campaigns for UCL in London (more about these too) or even blog writing.

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Blog PostsJamie Hudsoncopywriting, print
Are your documents and data safe in the Cloud?
Are your documents and data safe in the Cloud?

In recent months, I’ve been writing a number of blog posts, case studies and articles for Nottingham-based NEXOR. This small, but incredibly innovative company has developed a range of secure information exchange systems that protect the most sensitive and confidential data when it’s in transit.These systems aren’t really aimed at individuals and fairly big companies, they work at the Jason Bourne level of secrecy and security, and are used by defence, government and critical national infrastructure organisations across Europe for over 25 years. To put this in perspective, the NHS probably wouldn’t have suffered such a catastrophic system meltdown recently if their sensitive and highly confidential data had been protected by NEXOR.

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Blog PostsLynne Dickenswhite papers, cyber security
What’s the Golden Rule of Advertising that these ads break?
What’s the Golden Rule of Advertising that these ads break?

These two Persil ads appear in the latest issue of Luerzer’s Archive, a quarterly publication which brings together advertising design for print, television, product packaging, commercial illustration and more. Creatives from around the world can submit work and hope for selection. Most of the stuff you see is great. But occasionally something slips through that just doesn’t cut it. These two ads are a good example. They commit the cardinal sin of ‘headline repeating visual’.

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AdvertisingLynne Dickenscopywriting, headline ideas, persil