What can a brochure copywriter bring to your business?
These days, the internet is all important in advertising and marketing, because there’s so much to see and do there. That’s why so many people are drawn to it.
It’s packed with amazing online content, brilliant websites, viral videos, all kinds of social media for people of all ages, apps to buy just about everything, online gaming platforms and a whole lot more.
But guess what? Something very old-fashioned is coming back into fashion with businesses of all kinds.
It’s the trusty old brochure.
The corporate brochure.
The sales brochure.
The product brochure.
The leave behind.
The point-of-sale brochure.
The direct mail brochure.
They’re all becoming popular again.
It’s because there’s something inherently pleasurable about sitting down with a coffee and thumbing through a high quality piece of print with beautiful paper, wonderful photography, elegant typography and witty, relaxed and informative copywriting.
It’s the perfect alternative to being glued to your phone, iPad or laptop looking at websites, news feeds or your social media. It all seems so impermanent and disposable.
The best thing about brochures is that they are physical.
They sit on desks. They get passed around the office. They sit on coffee tables in receptions or at home. They’re kept and filed away because they seem valuable and worth saving for the future.
When was the last time you saved a PDF or infographic because it was so intrinsically beautiful and tactile?
Why you need a professional brochure copywriter
Don’t forget, it’s the showcase for your company, your management team and your employees. It’s selling your amazing products or services, your groovy office, your well-established and respected headquarters, your innovative production facility or your super advanced R&D team.
So the last thing you want is a boring read, full of facts but no wit or style, corporate gobbledygook or pretentious jargon.
And it goes without saying that there must be absolutely no grammar howlers, spelling mistakes or terrible punctuation. If there are, you and your company will just look like amateurs. And cheap.
It all means don’t be tempted to do it yourself.
Or get someone from the sales or marketing team to throw some copy together.
A professional brochure copywriter will outline your vision, boost your brand, position your company within your industry and subtly sell your products or services.
It will also engage with your customers or clients over and over again. In short, a high quality brochure can be the cornerstone of your brand and your sales activities.
Need one for your business?
Get in touch with the Word Dept today. Call 07966 196706, email jamie@worddept.com or use our Contact Form.