Why an e-newsletter can work wonders for your company

Of course, businesses have had company newsletters for decades. And most of them are pretty dreadful.

They’re a bit like reading a trade magazine aimed at some really obscure and specialist target audience – Widget World, Industrial Pump News, Printed Circuits Boards Today or Sheep Shearing Gazette.

  • You’ll find stories about Maureen’s 50 years of service next to a photo of her receiving a tacky gold-plated carriage clock… 

  • A team-building session where everyone looks like they’d rather be having a wisdom tooth out…

  • And naturally, an extremely long message from the Chairman or MD guaranteed to cure insomnia…

These used to be printed and sent around the company. Now they’re usually put together as emails and simply pinged around the business. But they’re still just as terrible. Same sh*t, different package.

But it doesn’t have to be this way. Newsletters in any form can be a wonderful communication and marketing tool for any business. 

Why you need a professional e-newsletter copywriter 

A freelance copywriter can help you to create a regular newsletter which tells the people you want to reach, exactly what’s happening at your company.

They can be sent out externally to customers, clients and prospects. Or produced for staff, shareholders and stakeholders. And of course, they can be B2B or B2C.

Best of all, a great company newsletter can do so much for your business: 

  • Broadcast important news about product launches, major developments in the business, new campaigns or environmental initiatives

  • Keep staff in the loop to help them feel involved and more motivated 

  • Break down barriers between employees and different teams, especially at very large companies

  • Reduce the amount of emails sent out to employees giving important company news

  • Build relationships with important people inside your company, outside your company, across your industry and with media outlets

  • Sell your products and services to customers and prospects 

What’s more, e-newsletters have a big advantage over printed copies.

Thanks to clever software, you can now see in real time exactly who’s reading which articles, when they’re reading and whereabouts in the world they are. So you know which kinds of stories to include in future – and which ones to avoid. 

Think newspaper

Of course, it helps if the subject matter is interesting in the first place.

But a good e-newsletter copywriter will take the raw material and come up with headlines which grab people and draw people in. Once they’re hooked, the stories will be short, punchy and informative. Just like a newspaper. 

Moreover, it will all be in your corporate tone of voice and follow your copywriting style.

In fact, one of the biggest problems the copywriter can have is pulling together raw content from different people in different departments often in different countries. Some will have a good standard of English, some won’t and some won’t even be English.

But a professional e-newsletter copywriter will combine all of this content into one completely consistent, very readable publication that is totally on brand.

Need your company e-newsletter writing regularly? Speak to the Word Dept today. Call 07966 196706, email jamie@worddept.com or use our Contact Form.