These two Persil ads appear in the latest issue of Luerzer’s Archive, a quarterly publication which brings together advertising design for print, television, product packaging, commercial illustration and more. Creatives from around the world can submit work and hope for selection. Most of the stuff you see is great. But occasionally something slips through that just doesn’t cut it. These two ads are a good example. They commit the cardinal sin of ‘headline repeating visual’.

Read More