I was really pleased recently to help Inside Out Creative in Derby with emotive headlines and copy for an adoption campaign for the RSPCA. The ads and posters support the work of the Abbey Street Animal Rehoming Centre in the city and encourage people to adopt not shop. Basically, the message is that if you are thinking of getting a pet, it doesn't have to be a cute kitten, puppy or baby rabbit from a pet shop.
Read MoreOne of the things I love about this job is the variety. If it’s not writing website copy for companies as diverse as birth doulas, florists, cider makers, IT start-ups or bridal retailers (more about these in later blogs). It might be coming up with emotive headlines for the RSPCA, creating teacher training recruitment campaigns for UCL in London (more about these too) or even blog writing.
Read MoreThese two Persil ads appear in the latest issue of Luerzer’s Archive, a quarterly publication which brings together advertising design for print, television, product packaging, commercial illustration and more. Creatives from around the world can submit work and hope for selection. Most of the stuff you see is great. But occasionally something slips through that just doesn’t cut it. These two ads are a good example. They commit the cardinal sin of ‘headline repeating visual’.
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