More-ish web copy for one of the UK’s leading cider makers
More-ish web copy for one of the UK’s leading cider makers

Like cider? Hopefully you’ll love the copy I’ve written for this brand new site for Saxby’s cider makers based in Northamptonshire. Saxby’s philosophy is to make authentic cider using fruit from English trees and combination of  both traditional and modern techniques. They’ve proved that cider doesn’t have to be a bland production line drink. Nor does it have to be too niche, specialist or expensive for a mass market.

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WebsitesJames Elvinwebsite copywriting, cider, web content
Just what you need for your luxury boat in New Zealand
Just what you need for your luxury boat in New Zealand

If you ever move out to New Zealand and buy your own boat you need this clever new app. Called BoatSmart, it’s part of a whole new BoatSmart service created for boat owners down under. I was asked to write copy for the new website in the summer and it was a really interesting project. Needless to say, I didn’t get to go to New Zealand or even on a boat…

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WebsitesStrawberryToowebsite copywriting, web content, boating, new zealand
What’s the Golden Rule of advertising that this ad breaks?
What’s the Golden Rule of advertising that this ad breaks?

These two Persil ads appear in the latest issue of Luerzer’s Archive, a quarterly publication which brings together advertising design for print, television, product packaging, commercial illustration and more. Creatives from around the world can submit work and hope for selection. Most of the stuff you see is great. But occasionally something slips through that just doesn’t cut it. These two ads are a good example. They commit the cardinal sin of ‘headline repeating visual’.

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AdvertisingLynne Dickenscopywriting, headline ideas, persil