DRIVING STANDARDS AGENCY | RECRUITMENT ADVERTISING COPYWRITING

Now called the Driving and Vehicle Standards Agency, the Driving Standards Agency was the Government body responsible for setting the standards for drivers, riders and learners on our roads. Their objective is still 'safe driving for life' and a key part of their job is the registering and supervising of quality assured driving examiners.

This full-page recruitment ad encouraged people who wanted to do something reducing the number of crap drivers we have on our motorways and roads.

My ad concept, headline and B2C copywriting were aimed at prospective driving examiners in the London area, and gave them the opportunity to make sure that a few of these dangerous people didn’t get on our roads.

They’re still recruiting, so if you fancy applying go to the Driving Standards Agency website.