NOTTINGHAM BUSINESS SCHOOL | RECRUITMENT ADVERTISING COPYWRITING

As we all know, business generates more than its fair share of meaningless management-speak, clichés and, to put it bluntly, bullshit.

Nottingham Business School is different. It prides itself on providing business degree courses that are refreshingly free from jargon, empty phrases and buzzwords.

My ad concept and copywriting brought out this strong contrast by juxtaposing a massive wodge of boring business gobbledygook with a short, punchy piece of copy which highlighted the key benefits of studying at NBS.

The original strapline was NBS. No BS. But this was dropped by the client. Bullshit decision.

You can find out more about Nottingham Business School here.