TRAVIS PERKINS | B2B BUSINESS COPYWRITING

For a great many tradesmen and women, a Travis Perkins branch is their first port of call when they need tools, equipment, parts and materials.

Not surprisingly then, Travis Perkins have built up a good relationship with thousands of self-employed tradesmen. But they don't just sell them products, Travis Perkins build on this relationship by helping the self-employed build their businesses.

This free Building Better Business guide was designed to be the A-Z of how to promote your business. The tradespeople reading it might not know many of the buzzwords and jargon we all use. So I made sure the B2B copywriting used good, honest, straightforward English in easy bite-size chunks.